Design Samples
Lakeside Florist
Re-Branding
One of my freelance marketing clients is a local flower shop called Lakeside Florist. They moved to a new location in 2020 and wanted to rebrand with a new logo. I created the designs for the sign hanging in front of their physical location, the inserts they use for prices and custom messages in their floral arrangements, and new business cards for their staff.
FRONT SIGN
INSERTS
BUSINESS CARDS
Saxony Partners
Social Squares
As a Content Creator and Creative Director at Saxony Partners, I created all of the graphics for our social media accounts. I focused on highlighting company culture, national holidays, and thought leadership. These are a few of the social squares I created daily for LinkedIn, Facebook, Twitter, and Instagram.
Blog Featured Images
When I managed the Saxony Partners blog, I created the Featured Images for new posts. We redesigned our website and rebranded our font and color palette in 2020, so I made new Featured Images for every single blog post on the website. These are a few of my favorites.
Brand Guide
When we redesigned the Saxony Partners website, I created a new branding guide that reflected the changes to our font, color palette, and logo usage. The marketing team, sales team, and leadership team all refered to this guide when creating any content for external use.
VIEW FULL BRAND GUIDE
Click HERE to View the Brand Guide:
Website Wireframes
I served as the project manager and design director when we completely redesigned the Saxony Partners website in 2020. We rebranded our font and color palette, added dynamic motion graphics, and prioritized user experience on every page. I selected and customized the illustrations displayed on the website, and I created detailed wireframes for many of the pages. Here are a few of my original wireframes.
"OUR CULTURE" PAGE
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"OUR LEADERSHIP" PAGE
"OUR FIRM" PAGE
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VitalStorm
Social Media Editor Proposal
While I was working as a copywriter at VitalStorm, it became clear that there was a need within the company for a Social Media Editor to proofread all of the content produced by the social media department. I wrote and designed a proposal for leadership to justify the creation of a brand new role, and the proposal was accepted. I stepped into the new role shortly afterward. Below is the PDF file of the proposal I created.
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Layout Design
Blue Ribbon News
When I worked for a local newspaper, I transitioned from a reporter role into the layout designer responsible for creating the monthly 20-page community newspaper in InDesign. Here are a few of my favorite layout designs.
