SOCIAL MEDIA STRATEGY

Social Media Strategy

VitalStorm

Social Media Strategy Blogs

One of my favorite contributions to my role as a Social Media Editor for VitalStorm was the monthly blog I wrote about social media strategy. I researched social media trends and best practices regularly to best advise our clients on how to achieve their goals for reach and engagement. Here are a few of my favorite blogs covering social media marketing techniques for small business owners.

12 Social Media Content Calendar Ideas

http://vitalstorm.com/social-media-content-calendar-ideas/

How to Use Trending Topics in Social Media Marketing

http://vitalstorm.com/how-to-use-trending-topics-in-social-media-marketing/

LinkedIn Posts

CloudWave Inc.

Before I was hired as Director of Marketing at CloudWave, they had virtually no activity on social media. Since CloudWave is B2B, our primary focus is their LinkedIn page.

In 2023, I improved reach by 430%, impressions by 340%, and engagement by 220% by posting three times per week and monitoring which types of content received the most views and engagement. I have maintained an 11.66% engagement rate over the past 2 years (whereas the industry average is 1.61 - 1.73%.

Here are a few examples of our most well-loved posts.

Total Engagements: 2,004

Post Clicks: 1,929

Total Engagements: 200

Post Clicks: 176

Total Engagements: 121

Post Clicks: 98

Total Engagements: 112

Post Clicks: 68

Total Engagements: 62

Post Clicks: 38

Total Engagements: 58

Post Clicks: 27

YouTube Videos

One of the most effective ways to distill complex technology concepts into an approachable format is through long-form video content. I developed a YouTube channel for CloudWave and created videos with educational tips for commonly-used cloud software and promotional information about cloud-based apps.

Watch on YouTube

Influencer Marketing

Live Love Local

My passion project outside of my full-time job is my blog "Live Love Local" where I write about fun and unique things to do in the Dallas area. I also share photos and reels on Instagram highlighting local businesses, events, and activities. As a local influencer, I've had the opportunity to partner with brands like The Dallas Museum of Art, The Dallas Arboretum, The Gaylord Texan Hotel, The Galleria Mall, Downtown McKinney, Discover Wylie, and countless other smaller businesses.

You can find examples of my work on Instagram here:

@livelovelocalblog

https://www.instagram.com/livelovelocalblog/

Fat Straws Boba Tea

Social Strategy

As the Marketing Coordinator for Fat Straws Boba Tea, I directed content strategy and creation for their social media channels. I created graphics using Canva, shot photos with my DSLR camera, and produced reels using trending sounds and visuals to help them reach new customers and stay engaged with their current fans.

Before I started, Fat Straws was losing followers week over week. In 6 months I steadily grew their follower count by 9.5% from 10,400 to 11,500 using organic content.

Influencer Marketing

Connecting with influencers and coordinating opportunities for them to share content about the products at Fat Straws was crucial to both online growth and in-store sales. Here are a few examples of content created by my connections in the Dallas foodie community for Fat Straws.

Collaboration with Andrew Kim:

https://www.instagram.com/reel/CeR7DDEAZYh/?igshid=YmMyMTA2M2Y=

Collaboration with Dallasites 101:

https://www.instagram.com/reel/CfMQqRvj2_1/?igshid=YmMyMTA2M2Y=

Lakeside Florist

Freelance Social Media Services

From 2020-2022, I managed social media and digital marketing services for a local flower shop called Lakeside Florist. I scheduled regular photo shoots of their products, designed graphics that aligned with their branding, promoted their events in the local news, and ran paid ad campaigns on Facebook and Instagram.