SOCIAL MEDIA STRATEGY

Social Media Strategy

VitalStorm

Social Media Strategy Blogs

One of my favorite contributions to my role as a Social Media Editor for VitalStorm was the monthly blog I wrote about social media strategy. I researched social media trends and best practices regularly to best advise our clients on how to achieve their goals for reach and engagement. Here are a few of my favorite blogs covering social media marketing techniques for small business owners.

12 Social Media Content Calendar Ideas

http://vitalstorm.com/social-media-content-calendar-ideas/

How to Use Trending Topics in Social Media Marketing

http://vitalstorm.com/how-to-use-trending-topics-in-social-media-marketing/

Influencer Marketing

Live Love Local

My passion project outside of my full-time job is my blog "Live Love Local" where I write about fun and unique things to do in the Dallas area. I also share photos and reels on Instagram highlighting local businesses, events, and activities. As a local influencer, I've had the opportunity to partner with brands like The Dallas Museum of Art, The Dallas Arboretum, The Gaylord Texan Hotel, The Galleria Mall, Downtown McKinney, Discover Wylie, and countless other smaller businesses.

You can find examples of my work on Instagram here:

@livelovelocalblog

https://www.instagram.com/livelovelocalblog/

Saxony Partners

Content Calendars

Each month I created content calendars to plan our social media schedule for Saxony Partners. I scheduled posts once per day and strategized the ratio of thought leadership content on our own website, shared content from external sources, and sales-focused content. We also included plenty of video content since it is statistically the most engaging. I maintained a 5.5% average engagement rate on Saxony's LinkedIn for over 2 years.

Here are a few example content calendars:

March 2021

April 2021

Fat Straws Boba Tea

Social Strategy

As the Marketing Coordinator for Fat Straws Boba Tea, I own content strategy and creation for their social media channels. Their audience is primarily focused on Instagram. I create graphics using Canva, shoot photos with my DSLR camera, and produce "Reels" using trending sounds and visuals to help them reach new customers and stay engaged with their current fans.

Before I started, Fat Straws was losing followers week over week. In 7 months I steadily grew their follower count by 8.7% using only organic content.

Fat Straws Boba Tea

Influencer Marketing

Connecting with influencers and coordinating opportunities for them to share content about the products at Fat Straws has been crucial to both online growth and in-store sales. Here are a few examples of content created by my connections in the Dallas foodie community for Fat Straws.

Collaboration with Andrew Kim:

https://www.instagram.com/reel/CeR7DDEAZYh/?igshid=YmMyMTA2M2Y=

Collaboration with Dallasites 101:

https://www.instagram.com/reel/CfMQqRvj2_1/?igshid=YmMyMTA2M2Y=

Lakeside Florist

Freelance Social Media Services

From 2020-2022, I managed social media and digital marketing services for a local flower shop called Lakeside Florist. I scheduled regular photo shoots of their products, designed graphics that aligned with their branding, promoted their events in the local news, and ran paid ad campaigns on Facebook and Instagram.