Writing Samples
CloudWave
Cloud Development Blogs
Before I began my current role as Director of Marketing for CloudWave, their website was missing crucial documentation of past successful cloud development and data management projects. These are a few of the case studies I researched internally and wrote to demonstrate the company's capabilities in custom development for specific software.
Workspace Reservation System Case Study
https://cloudwaveinc.com/case-study-space-booking/
Diagnostic Results Portal Case Study
https://cloudwaveinc.com/case-study-secure-diagnostics-results-portal-smartsheet/
Saxony Partners
Real Estate Tech Blogs
One of my primary responsibilities in my role as a Creative Director at Saxony Partners from 2019-2021 was to source meaningful thought leadership from the industry experts we had on our team. Saxony Partners is a digital consulting firm that serves the real estate industry with data management solutions. These are a few blog articles I wrote highlighting helpful industry-specific information for our target audiences.
The Top 5 Yardi Add-Ons
https://www.saxonypartners.com/the-top-5-yardi-add-ons/
Underutilized Yardi Best Practices
https://www.saxonypartners.com/underutilized-yardi-best-practices-you-need-to-know/
Yardi Security and Compliance
https://www.saxonypartners.com/yardi-security-and-compliance/
Live Love Local
Dallas Local Tourism Blogs
My passion project outside the office is my blog covering the DFW metroplex. Working on this personal website gives me the opportunity to highlight local businesses and experience new things on a regular basis.
It fuels my creativity and encourages me to hone my writing and photography skills every day. Here are a few articles from my blog, Live Love Local.
For a Deamer of Houses Exhibit at the Dallas Museum of Art
https://livelovelocalblog.com/for-a-dreamer-of-houses-at-the-dallas-museum-of-art/
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Autumn at the Dallas Arboretum
https://livelovelocalblog.com/autumn-at-the-arboretum-in-dallas-tx/
The Big Tex Fair Food Drive Thru
https://livelovelocalblog.com/the-big-tex-fair-food-drive-thru/
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La La Land Kind Cafe
https://livelovelocalblog.com/la-la-land-kind-cafe-coffee/
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MultiBriefs
Education & Travel Industry Articles
Throughout 2019 I did some some freelance content writing for a website called MultiBriefs. This division of the marketing company MultiView is dedicated to targeted, industry-specific news briefs. Here are some of my articles covering education and travel.
EDUCATION
What is the Montessori Method?
http://exclusive.multibriefs.com/content/what-is-the-montessori-method/education
Do College Career Centers Really Help Students Find Jobs After Graduation?
http://exclusive.multibriefs.com/content/do-college-career-centers-really-help-students-find-jobs-after-graduation/education
Texas Gives Teachers a Raise with New Education Funding Bill
https://exclusive.multibriefs.com/content/texas-gives-teachers-a-raise-with-new-education-funding-bill/education
TRAVEL
A Galaxy Not So Far Away: An Inside Look at Disney’s New Star Wars Theme Park
https://exclusive.multibriefs.com/content/a-galaxy-not-so-far-away-an-inside-look-at-disneys-new-star-wars-theme-park/travel-hospitality-event-management
How to Spend 4 Days in Iceland
https://exclusive.multibriefs.com/content/how-to-spend-4-days-in-iceland/travel-hospitality-event-management
How to Spend a Great Weekend in Austin, Texas
http://exclusive.multibriefs.com/content/how-to-spend-a-weekend-in-austin-texas/travel-hospitality-event-management
VitalStorm
Home Service Blogs
For about two years beginning in 2018, I worked as a copywriter for a home services marketing agency called VitalStorm and wrote weekly B2B blog articles for each of my clients. Our content writing team worked in tandem with the social media team to ensure our clients had engaging and shareable blog content for their social media accounts. These blogs require thorough research because they often covered DIY home improvement projects with multiple complex steps or creative home design trends. These are a few examples of the blogs I wrote for clients on a daily basis.
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Website Copy
Another one of my major responsibilities as a copywriter at VitalStorm was to take on long-term website projects. Each website we created for our clients had a minimum of 20 pages, and each page had at least 300 words of copy. Here are a few sample pages of web copy with strategically placed SEO keywords.
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Landing Page Copy
Since my VitalStorm clients worked in the home services industry, they relied heavily on landing pages for generating leads through PPC marketing. Our job was to ensure the copy on the landing pages was concise, informative, and engaging. Here are a few sample landing pages for one of my clients.
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Blue Ribbon News
Feature Articles
While I was in college from 2014-2017, I worked as a reporter for Blue Ribbon News in Rockwall, TX. After graduating from Harding University in May 2017, I began working full time for Blue Ribbon News. These are a few of my favorite feature articles about the Rockwall community from my time as a reporter.
The Magic of Reading: Roma’s Books and Meals on Wheels Deliver Brain Food (November 2017)
https://blueribbonnews.com/2017/11/the-magic-of-reading-romas-books-and-meals-on-wheels-deliver-brain-food/
A Look Into Rockwall County History: Jane Gorden Bounds and The Success (September 2017)
https://blueribbonnews.com/2017/09/a-look-into-rockwall-county-history-jane-gorden-bounds/
Pokemon GO Community Phenomenon (August 2016)
https://blueribbonnews.com/2016/08/pokemon-go-blends-gaming-with-reality-boosts-business-and-brings-players-outside/
Rockwall ISD Bond Referendum (August 2015)
https://blueribbonnews.com/2015/08/superintendent-bailey-presents-details-of-risd-bond-at-rockwall-chamber/
Grand Opening of Barrier-Free Community Playground (August 2015)
https://blueribbonnews.com/2015/08/rockwalls-yellowjacket-park-barrier-free-playground-opens-with-community-celebration/
Lakeside Florist
Press Releases
One of my freelance digital marketing clients Lakeside Florist moved to a new location in 2020 and often hosts community events at their store. These are a few examples of press releases about their events I sent to local media outlets to help them reach more community members.
https://blueribbonnews.com/2020/09/lakeside-florist-moves-to-new-location/
https://blueribbonnews.com/2021/07/lakeside-florist-in-rockwall-celebrates-anniversary-at-506-n-goliad/
https://blueribbonnews.com/2021/05/local-businesses-host-summer-kick-off-pop-up-party-may-14th/
Nonprofit Blogs
COPS Arizona
I created social media and blogging content calendars each month for a nationally-recognized nonprofit organization called Concerns of Police Survivors (COPS) Arizona. COPS offers grief counseling, trial support, and scholarships to families and coworkers of fallen officers who died in the line of duty.
Twice monthly I wrote 500-word blogs for their website and optimized the copy for SEO best practices. These are a few examples.